https://www.domain.com.au/advice/no-negotiations-how-simon-scored-an-investment-property-at-the-right-price-987400/
It may not be the buyer was good in negotiating, but the the agent could have done a better job in getting the price for the owner. There is another possibility that the asking price was unreasonably high.
During my active days as a vendor advocate, I worked with agents to market properties, and achieved final sale price thousands of dollars above the appraised values by other agents.
A client’s property was appraised by three agents, and I chose the one that appraised it $100,000 above the lowest one. It was not the high price that I based my decision on to engage agent, but his positive attitude and his confidence.
Quite a number of years ago, my brother-in-law engaged me to sell his investment property. It was appraised by another two other agents at about $350,000 then. I chose an agent who got a tick after my usual 30 to 45 minutes interview. She sold it for close to $412,000.
I never disclosed the price I had in mind, but I worked those agents very hard, or shall I say I worked along side with them, keeping tab of OFI and adjusting the marketing strategies if necessary.
One of my approach is never let my client meet the marketing agent, and I took over all the communication and negotiation. The owners were “transparent” and unknown to the agent.
When I sold my block of land, I interviewed three agents to appraise it. I finally came out with rather unrealistic price, and asked the agents how they would market it to achieve my price. I chose a young an enthusiastic agent representative to do the honour.
The rep worked very hard on the listing, but for some unknown reasons he left the company before he sold it. A new comer filled his position. She was working with another agency which was unsuccessful to get my listing. She followed up the lead and finally close pd the deal, another $5k about the asking price, or $55k above what was appraised by all the agents.
Marketing properties needs a lot of skill, especially during difficult time like now or normal downturn.
Remember, marketing technique means selling what people want to buy, not what the owner wants to sell.
Thank you for reading.
During my active days as a vendor advocate, I worked with agents to market properties, and achieved final sale price thousands of dollars above the appraised values by other agents.
A client’s property was appraised by three agents, and I chose the one that appraised it $100,000 above the lowest one. It was not the high price that I based my decision on to engage agent, but his positive attitude and his confidence.
Quite a number of years ago, my brother-in-law engaged me to sell his investment property. It was appraised by another two other agents at about $350,000 then. I chose an agent who got a tick after my usual 30 to 45 minutes interview. She sold it for close to $412,000.
I never disclosed the price I had in mind, but I worked those agents very hard, or shall I say I worked along side with them, keeping tab of OFI and adjusting the marketing strategies if necessary.
One of my approach is never let my client meet the marketing agent, and I took over all the communication and negotiation. The owners were “transparent” and unknown to the agent.
When I sold my block of land, I interviewed three agents to appraise it. I finally came out with rather unrealistic price, and asked the agents how they would market it to achieve my price. I chose a young an enthusiastic agent representative to do the honour.
The rep worked very hard on the listing, but for some unknown reasons he left the company before he sold it. A new comer filled his position. She was working with another agency which was unsuccessful to get my listing. She followed up the lead and finally close pd the deal, another $5k about the asking price, or $55k above what was appraised by all the agents.
Marketing properties needs a lot of skill, especially during difficult time like now or normal downturn.
Remember, marketing technique means selling what people want to buy, not what the owner wants to sell.
Thank you for reading.
