Post to Facebook on 19/10/2019 11:37 PM
Commenting on “Real estate advertisement in local newspaper”
What I dreaded most was those sales meetings on Tuesday morning. With a fine-tooth comb, the boss would go through the columns and rows drawn on the white board recording the listings with asking price, and sale price if sold recently, and not to forget the lister initials.
If a property was sold during the past week, he would grin, but if one had not “moved” after a few weeks, he would come down like a ton of bricks and demanded to know whether the price was too high, and why it was not brought down lower sooner. In a way it was Management by Fear!
He was more of a typical teacher of yesteryear, often treated the staff like his students. He was not a good presenter. Incidently, he was trained as a school teacher before he entered real estate.
The favourite past time at the meeting was to count the advertisements in the real estate supplementary booklet in the local newspaper. The agency I worked with had one strong competitor. Those were the days these two agencies could have 15 pages of advertisements. No all were full page advertisement; they might be two, four or eight, or even some other combinations.
I picked up my local paper just a couple of days ago, and checked out the real estate advertisements. The booklet is no longer a liftout booklet; it is part of the newspaper, because there are hardly any paid advertisements.
The following statistics tells the story:
Barry Plant - 2 pages, 2R properties, + 2 pages self promotion
Ray White - 1.25 pages, 10R+1C properties, + 0.5 page self promotion
Biggin Scott - 1.25 page, 1R property
McGrath - 0.5 page, 1R property
Noel Jones - 0.5 page, 1R property
The One - 0.5 page, 1C property
The above statistics covers not only local residential (R) and commercial (C) properties, but also surrounding suburbs’.
Obviously, the cost is a factor. Many sellers can’t see value in the newspaper advertisements, and choose to advertise in the Internet. However, there is an undisputed reason; there is a shortage of listings. With so many oroperties changed hands at ridiculous prices, it is unlikely, these properties will be back in the market. However, those properties listed in the “book” are still hoping against hope that the crazy prices will return.
Thank you for reading.
Commenting on “Real estate advertisement in local newspaper”
What I dreaded most was those sales meetings on Tuesday morning. With a fine-tooth comb, the boss would go through the columns and rows drawn on the white board recording the listings with asking price, and sale price if sold recently, and not to forget the lister initials.
If a property was sold during the past week, he would grin, but if one had not “moved” after a few weeks, he would come down like a ton of bricks and demanded to know whether the price was too high, and why it was not brought down lower sooner. In a way it was Management by Fear!
He was more of a typical teacher of yesteryear, often treated the staff like his students. He was not a good presenter. Incidently, he was trained as a school teacher before he entered real estate.
The favourite past time at the meeting was to count the advertisements in the real estate supplementary booklet in the local newspaper. The agency I worked with had one strong competitor. Those were the days these two agencies could have 15 pages of advertisements. No all were full page advertisement; they might be two, four or eight, or even some other combinations.
I picked up my local paper just a couple of days ago, and checked out the real estate advertisements. The booklet is no longer a liftout booklet; it is part of the newspaper, because there are hardly any paid advertisements.
The following statistics tells the story:
Barry Plant - 2 pages, 2R properties, + 2 pages self promotion
Ray White - 1.25 pages, 10R+1C properties, + 0.5 page self promotion
Biggin Scott - 1.25 page, 1R property
McGrath - 0.5 page, 1R property
Noel Jones - 0.5 page, 1R property
The One - 0.5 page, 1C property
The above statistics covers not only local residential (R) and commercial (C) properties, but also surrounding suburbs’.
Obviously, the cost is a factor. Many sellers can’t see value in the newspaper advertisements, and choose to advertise in the Internet. However, there is an undisputed reason; there is a shortage of listings. With so many oroperties changed hands at ridiculous prices, it is unlikely, these properties will be back in the market. However, those properties listed in the “book” are still hoping against hope that the crazy prices will return.
Thank you for reading.
